ProjectBrand Film
AgencyFolk
Role/sCreative Direction
Year2014
Arguably the most radical and original tailors on Jermyn St. New and Lingwood have remained at the forefront of traditional menswear 'with a twist' since their beginning 150 years ago.
Following our work on their brand strategy we wanted to find a way to express the combined sense of humour and sartorial elegance at the root of New and Lingwood: it was agreed a well shot film would be an effective immediate approach.
We wanted to tell 2 parts to the story; first being the more serious, sensible nature of the brand, (displaying images of craftmanship and production), the second being the wry nod to Great British sarcasm and wit (through bold prints, colours and movement).
